Go Make Me A Sandwich – Breaking in to the industry

February 18, 2015

GMMAS has great posts, often, and this one is for women breaking into the industry.  This first part hits a key point of publishing everyone can use, and something I point out quite often:

…There are so many tools now that allow people to self-publish exciting and polished games that just plain didn’t exist when I started dabbling in self-publishing nearly seven years ago. It is absolutely possible for a one-person operation (like yours truly) to make and publish games that people want to buy.

There’s also the issue of economics. Simon Rogers of Pelgrane Press wrote this fantastic look at the economics of publishing from the standpoint of one of the “big dogs”, and it’s a great look at why freelance writing is not well paid, and why it’s not ever going to be well paid in the current market. The fact of the matter is that very often, a tiny self-publisher with a tiny audience can shoestring a game of their own and still make more money than they’d make freelancing for one of the big companies.

The giant indie push from the Forge back in 2003-2004 wasn’t telling people to self publish to be part of the cool kids club, it was telling people to self publish because otherwise, the money is shit.  How much you get paid, whether you get paid on time, a year or two later, or never at all, all that is pretty much a big deal.

Bigger Plates Don’t Fix Small Pies

The existing RPG market is just too narrow and small to support anything more than that.  It was the problem detailed by Ron Edwards in The Nuked Applecart and played out repeatedly over the last 15 years in indie RPG publishing.  The folks who have optimized to this arena usually pull a few thousand dollars a year, with a few stars pulling something like $20,000 a year after nearly a decade of games and promotion… in other words, still not great money.

And the issue is the same as it was more than 10 years ago – many people are planning their business around business needs, but “pursuing legitimacy”.  If you want to be a “REAL” publisher, you need to push out X amount of product a year, have X amount of full time employees, have books in X amount of stores, etc. etc.   Given the tiny space of the market, none of that makes sense for most of the publishers.  On the bottommost line for ethical interaction, you have to wonder about businesses that are effectively planned to NOT pay their workers, and how one can consider that a legitimacy to pursue…


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